Unlike traditional transactional approaches, dopamine Banking leverages gamification and emotional design to enhance digital banking. Integrating vibrant aesthetics and engaging interactions creates meaningful customer experiences that foster loyalty and satisfaction. Dopamine Design employs neuroscience insights for emotionally resonant user journeys, promoting financial empowerment and well-being. This strategic focus attracts neobanks and fintechs, as they aim to differentiate and build deeper connections with users, ultimately transforming mundane banking interactions into engaging, uplifting experiences.
https://uxplanet.org/using-dopamine-design-to-enrich-the-digital-banking-experience-0b1b9dabb07d