Are Logos Becoming Irrelevant in Modern Branding?
Logos are losing their dominance in branding as dynamic, AI-driven, and social media approaches redefine brand identity. While still important, logos need to adapt as symbols become less rigid, reflecting evolving brand narratives. Minimalism is criticized for creating homogenized logos, making them forgettable, despite claims of scalability. AI offers personalized experiences that may overshadow static logos. Social media prioritizes brand stories over logos, yet logos still provide trust and permanence in offline spaces. Ultimately, logos are evolving from static marks to flexible components in broader branding systems.
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