Kyle Soucy discusses leveraging AI, specifically Generative AI (GenAI), to enhance the creation of UX personas and journey maps. He emphasizes that AI complements but does not replace traditional UX research methods, helping streamline the process and improve efficiency. Soucy shares his experiences with various AI tools like ChatGPT and outlines a structured approach to integrating AI, which includes gathering research data, defining persona elements, and crafting effective AI prompts. He offers insights on creating both data-informed and assumptions-based personas, highlighting the importance of accurate representation and the need for human oversight to mitigate biases. The article concludes with a call to UX professionals to balance AI efficiency with human insight to produce meaningful and relatable user experiences.
https://uxdesign.cc/using-ai-to-streamline-persona-and-journey-map-creation-37fa859dafb0