AI-driven zero-click searches are reshaping marketing by reducing clickthrough rates, as 80% of consumers rely on AI summaries for at least 40% of their searches. Brands must adapt their strategies to maintain visibility, emphasizing SEO, diverse content formats, and new metrics focusing on impressions rather than clicks to thrive in this evolving landscape where traditional search behaviors are rapidly changing.
https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/