Ugly websites may challenge traditional design standards by sometimes achieving better conversion rates. Their perceived imperfections can enhance authenticity and trust, especially in industries prioritizing user connection. Factors like the “human touch,” non-polished aesthetics, and nostalgic familiarity contribute to their success. While clean designs are typically favored, acknowledging the context and audience expectations is crucial—sometimes, embracing imperfection could enhance relatability and trust. Ultimately, the effectiveness of web design varies by market and user preferences.
Do Ugly Websites Sell Better? a Contrarian Look at Web Design and Conversion Rates
