Skipping UX research can lead to wasted resources and ineffective products. Designers struggle to convince stakeholders of research value, often dismissed as unnecessary. Strategies to advocate for research include: 1) Framing research as risk reduction (highlighting cost savings); 2) Starting with small, impactful studies for quick wins; and 3) Reframing research as an insurance against costly mistakes. Persisting with these methods can gradually shift stakeholder perspectives. If resistance continues, assess whether the environment is supportive of design as a strategic element.
https://uxsurvivalguide.substack.com/p/the-cost-of-skipping-ux-research