User emotions are vital for memorable UX design. Emotional design, articulated by Donald Norman, focuses on three cognitive levels: visceral (immediate reaction), behavioral (functionality and ease), and reflective (long-term attachment). In 2024, emotional design fosters user loyalty through personalization, AI, and emerging trends like micro-interactions and dark mode. Strategies include creating strong visuals, empowering users, encouraging delightful experiences, and building trust. Overall, emotional intelligence in design enhances user connections and satisfaction, making it essential for successful digital products.
How To Design For User Emotions Creating a Memorable UX
